Is your service already offered by a centralized entity? If so, why does decentralizing it make it better? Who is/are your competitors?
What is your competitive advantage? What are your biggest weaknesses? What is your total addressable market (TAM) and what do you estimate is the max share your network will take? How long do you estimate it will take for the network to launch and see adoption?
What exchange(s) will/do you plan to be listed on?