Let them call it whatever they like , people care about profit only.
it is not about Bitcoin business , it is a recession which already started in 2018 and will continue in 2019 and maybe more. precaution is a must.
One has to be cautious always the moment you enter the crypto market because being volatile some time you will see the rise and other time if will be the crash. So weak heart should stay away from it. Also now the things look better than before and for short term and long term investors the market look much more stronger as well.