Once again I have to say something as paying this huge amount just to be mentioned in a show where most of the listeners probably already know about Nxt (people that know about cryptos) is just ridiculous.
They will mention Nxt anyway when it's worth mentioning, right now, there is no real reason.
I disagree. This minute isn't about just mentioning Nxt, and it isn't just an advertisement. It will be a regular one minute news update allowing all LTB listeners to stay current on happenings in the Nxt world. Once they realize what's going on, I bet even the staunch Nxt haters will be interested enough to check out the wiki after 9 or 10 episodes. A lot of talented people and influencers in the Bitcoin community pay attention to LTB, so this flow of information is likely to spread beyond the LTB audience as well.
Btw, salsacz, I support jl777's notion of using some of the 3 mil unclaimed Nxt allocated towards marketing to pay the difference.
One suggestion I'd like to make, if mindtomatter is reading, is that the Nxt minute was rather awkwardly placed in this episode. Perhaps there wasn't much opportunity to place it in a more natural pause, but it would be good to avoid the feeling of interruption when it comes on. Timing and placement could really negatively influence people's emotional response if not done well.