I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences.
Keep up to good work....just try to develop an objective way for the community to judge the results of the spending. (accounts created, Nxt mentions in media, Google searches. etc.)
This is normal practice for any marketing department when they have to report to management.
Everything is being reported
https://bitcointalk.org/index.php?topic=412243.440Everybody is encouraged to help.
Metrics are a good idea, but it is not exactly easy to create a direct correlation of any single expenditure to a specific account creation.
Now advertising is directly measurable, but the NXT community clearly rejected that.
Marketing and PR take time. It is both qualitative and quantitative.
I, personally, am impressed with what the marketing team has achieved. Let us not be such micromanagers of an area that might be outside our expertise.
Does anybody have serious issues about the quality of the Marketing? If so, please help improve it. We need Marketing/PR
James
Salsacz is doing a great job....but some objective matrix is required if only to adjust our spending to more profitable efforts.