I'm not going to go into any detail yet but I can honestly say that the coin I have plans for is more different from litecoin than litecoin is from bitcoin. All of these other coins are really just modifications to the block reward and not one of them could support what I have in mind. I'm doing a PhD in financial maths and I have something truly unique in mind, I just don't know how to do it yet.
My plans aside, I'm not here to promote a coin that doesn't exist yet. I am here to ask for advice on starting a coin because many of the fundamentals are going to be the same. I'm sure that some kind of guide to starting a coin will not only help me but also other creative people that have more in mind than rebranding the same old thing.