educate them but not force them to join. let them understand it thoroughly and make them really accept that you don't get rich overnight.
It doesnt work for everyone, so you shouldnt tell everyone you see. My family knows that Im into cryptocurrency, and a few of my friends, especially those I trust very much knows about it too and some of them are interested. But it never worked for any of them. I did tell them to invest and have patience cause if next year there might be a Bull run, although Im not even sure of that.