That's really what happened last year, people threw money blindly at ICOs because at the start of the boom, on tokens listing you wer almost guaranteed with a 5X to 10X return. For quite some time it's not the case anymore
After the crazy last year, investors have become smarter, and more careful with their decisions.
Consequently, it has also become harder for ICOs to reach both softcaps and hardcaps.
I would go further, I would say that we spent the last year for a financial education on crypto-related investments, and as much as we have a positive feeling, many farces have undermined our patience and confidence, and have led us to study thoroughly before any action. But in projects like Jarvis I see this as a positive point, because with so many exchanges emerging in recent times, reading and studying in this topic will easily bring today's wise investors