Post
Topic
Board Announcements (Altcoins)
Re: Nxt marketing & promotion :: Nxt now on Cryptmarket! [articles bounties]
by
kunibopl
on 02/02/2014, 12:52:52 UTC
A little small minor miniscule advice for promotion of Nxt in general:

If you address third parties, don't make the mistake to emphasize your goal of promotion too much.
You might think "hey, I am am indeed promoting a currency and this is actually good promotion", but we are all bothered with ads all day long and have a sceptical attitude towards promotion.

I did this wrong myself in the beginning, when trying to set up online chess tournaments.
I told them I want to promote a currency by donating prizemoney. the reply wasn't too friendly in the beginning.

But think about it: you don't wanna sell something, you offer a vehicle, that is extremely valuable and you offer it for nothing!
The adoption of cryptocurrency in online games or any online activity, where physical goods aren't exchanged, is extremely scarce, but in fact it fits like chalk and cheese. you bring value to their product/platform/game by pointing out the values of Nxt.

Our marketing should strongly circle around third parties adopting Nxt as an easy to use currency.
We don't have to address every single enduser ourselves!