Also it's easier to suggest a long roadmap and release everything in time than actually dissapoint people over and over again. This effect the community and the price we seen that happen many times already.
But you started developing already? Or will start after softcap will be reached? And what softcap you setup?
I would say they have basic alpha design so they can show something in presentations but probably they are focusing on marketing a lot now which takes a lot of money, time and connections.
They could update us on this question as it is an interesting piece of information if the development is temporarily on hold or not.