I format it one more time and burn it again and it is starting now

Thank you so much !!
I've got a Samsung 32 GB microSD HC 1 and I burned it this way : sudo dd if=apollo_final.img of=/dev/rdisk2s1 bs=1m
Guys just use etcher if you don't know how to use DD properly. For example the above is incorrect, your imaging to the SD cards partition instead of to the root of the sdcard (not exactly sure how you got it to work with it burned this way).
Proper dd command would be something like this
sudo dd if=apollo_final.img of=/dev/rdisk2 bs=1m