Re: [ANN] BIDOOH - A Global Digital Advertising Screen Network Open to Everyone.
This project could be a game changer that could disrupt traditional advertising practices and could be really effective in promoting a product since its concept is ingenuous.
Which specifications/ characteristics, plans/ objectives of the project from which you see the potential to be a game-changer?Can you express your reasons in more details, please.
Question was directed at OP but, I'll chime in here
One of the biggest things that will allow Bidooh to disrupt the billboard advertising industry (worth $35bln) is that advertisers can go live on a screen with an ad in a matter of minutes. Currently, the process is extremely long winded, involving middle men which results in an increased cost to advertisers. I'd recommend checking out this article from the team!
Another thing is the implementation of facial recognition for targeted ads, a first in the OOH industry, then adding to this the use of blockchain to ensure that this is verifiable! Here's another great article
So let us know what you think
