The most important fact for me it is a section of the white paper that introduces the team members. A lot of project teams will put team bios on the web site, but for some reason fail to include them in the white paper. This makes no sense to me: white papers are frequently passed around from prospective investor to prospective investor as a de facto offering memorandum. Investors are too busy to hunt down web sites and verify project team members identities. So, I recommend everybody ask himself before investing: does the white paper include team bios?