I see a lot of people posting about different projects related to ecommerce and how this is the best path to adoption. I agree, using crypto as a currency is the best way to increase adoption, and thus marketcap of the coins. Its in everyones best interest to use and adopt crypto.
I don't think the consumer use case is as important as most people think. At this point, it doesn't make sense for people to buy cryptocurrency just to spend it -- it's extremely volatile and usage is too low to justify interest from merchants.
People should continue using cryptocurrency as they see fit -- as a speculative investment, for P2P payments, for commerce, etc. Merchant adoption will come
in time but it will always lag significantly behind user adoption. They don't have a strong incentive to accept Bitcoin payments until consumers demand it.