Very interesting and simultaneously ambiguous. Do restaurant owners want to spend money on it? And influence of visitors to music in the hall may not be good.
Venue owners of course spend money on it, but the great thing here: Signed venues get a cashback % from microtransactions and advertising made. So why should they not use Moozicore and are fully licensed with it, instead of spending a lot of money on companys for playing songs in public. With the cashback, they probably earn more money then spending it.
I need to study white paper, since I dont understand what kind of advertising you are talking about. As I understand it, it doesn't sound very good to me.