The words I used in the subject above, have got a few more questions to ask:
- Are merits actually being circulated between those who really need it?
- Are they also helping out others through their sMerits?

There's a different sort of thinking I've come across - most people don't use their merits by not sharing them with those who deserve them.

Reason?!

Merits help others to rank up, mostly everyone here is just to earn a side income, and for most of them, it's a living if they are in a signature campaign. Just to stop others from being promoted to higher ranks so as to reduce competition and keep it low (with the fear of losing their own position in that campaign as few may not be confident enough of their capabilities of remaining in the same), they try their best not to share their merits ahead. But for your information, they're given only with the purpose to share on the basis of "Give & Take" tradition and keeping them to ourselves will be stupid and never be useful to us nor others. So, keep sharing merits and love to those users who really deserve those higher ranks we're at.