Now we see a bear market. and in such conditions it is very difficult to create a successful project, even with good marketing.
If the project is of high quality, it will be successful in any market.
You are mistaken, I remember a lot of projects that were very high quality, but could not succeed because of the bear market.
Approximately out of 20 projects on the market one survives, it always has been, only the strongest will be on top