Basically another Hodler (overstock.com) getting out of BTC.
They're not getting out of BTC, if that's the case here they should stop accepting BTC payments. From what i've experienced merchants and companies that accept BTC convert all of the BTC that they receive.through an exchange to minimize the risk. You can't blame them for moving their BTC since it's meant to be spent and not hold in the first place.
It is indeed a revolution. But how will they cope up with the excess gains and losses?
I checked their site and it's mentioned on the how it works page that they will be using Bitpay.