Previously, the ICO project was almost no longer in demand by most investors (if not mistaken, in Q3 2017), because investing in ICO was considered a method for building new whales. This thing finally proved to be true, especially when the new pope had a lot of funds deposited by investors, they began distributing coins/tokens that they had created to their investors. But at the same time ICO holders began selling Altcoin they had buy which they had previously used for their Project Basic Assets such as Ethereum, Eos, etc. When the sale occurs, of course the crypto price they exploit will suffer a fatal fall because the crypto volume they have's quite large.
However, ICO reappeared precisely in Q4 2017, at that time the crypto market suddenly received a lot of interest with quite diverse reasons. Simultaneously, ICO became popular among the public because of its rapid development, making most investors interested and began buying cryptocurrency such as Bitcoin, Ethereum, Eos to exchange it for different new tokens.
In Q2 of 2018, ICO was again shunned by crypto users, because most of them 90% were proven to carry out SCAM actions, at that time weren't a few investors whose funds were stolen by ICO holders.
1. Must know detail Concept of the ICO project
A good ICO project must have a good concept.
By carrying out the right research, and the existence of legal certainty from the authorities that the ICO they run, has been declared feasible to be used as an investment vehicle, it's not surprising if all investments will come to the ICO they are managing.
4. Team
Who are the people who work behind the project
IMO the population of a team that has quality and honest, needs to be leveled up and it's expected to develop as much as possible so that the startup this year and the following years will be better than those launched in 2017.