One of the reasons behind the cryptocurrecny projects is to convince investors into storing their tokens for the future. long term investments. thereby holding the tokens and avoid trading. currently, trading platforms are engaging into trading competitions apparently to promote their platform and also the tokens as well. Are their no effects of these to the community and the project developers?
The entire market is built in such a way to cater for everybody's need depending on which goal you set to achieve. If everybody decides to hold, it then means there won't be a market and the price would not be determined. When this don't happen, exchange sites would not even exist or survive because its from the trading activities that they are able to cover their own cost of operation. While its not totally good for the market to be entire about trading, its about finding a balance where every party will carve a niche and everyone would be happy about it.