When a coin moves forward to a hard fork is it for good or is it for bad? do you think that its price will rise or fall ? would you invest on a coin that has done hard fork? and what would you do if you own a coin that has announced a hard fork? would you sell it or not?
There are 2 types of hardfork a project may undergo. First one is, implementing a new feature which is really a head ache because we are going to use the same environment hence sometime backward compatible will be missed out. In that case, people need to swicth over to new version compulsorily. Otherwise we will have 2 coins with same features.
Another type of hardfork is just imitating a existing system and re-creating based on the balances and features. BCH is a good example here. I guess there will be no big head ache of this type of hard fork as it is switching over to a new system hence no worry on backward compatible or anything similar to that.