The product itself seems to be good. I surely like the focus on the security of the token stored, but, as many other projects in this field, it does not encourage trading, but just hodl and lending. Anyway, the features can be potentially interesting.
Good point! We believe that we can encourage our users by low (or none) fees for some transactions and by building in-house community of traders who will be willing to help each other. We have also borrowed some gamification elements to make the trading more fun.