When a coin moves forward to a hard fork is it for good or is it for bad? do you think that its price will rise or fall ? would you invest on a coin that has done hard fork? and what would you do if you own a coin that has announced a hard fork? would you sell it or not?
In my own opinion a hardfork is good in the sense that the developers itself are trying to improve their project that results to another clone coins from the original one. But the downside of this case is that the users and community were usually divided because of the other coins that are introduced during the hardfork it creates a division of the supports from the community.