Not just with strange projects, we always must need to be more careful while choosing coins and ICOs. Because this is how, we may protect ourselves. Unfortunately many people are being careful while spending hard earned money but they become lenient when they are putting their hard work. They never understand their hard work is another form of money. But, they are ready to risk their hard work.
I'm not seeing anything wrong in this because you cannot risk your hard earned money but you may go for calculated risk with your time and energy. I'm not sure about people from developed countries but for the people from developing and underdeveloped countries, hard-working is not a big thing. They are all having enough time and energy to risk with crypto space up to the level they prefer to.