Quote from: rickyjames on February 03, 2014, 08:40:21 PM

Quote from: mww on February 03, 2014, 07:53:45 PM

Use reddit to build audiences within reddit. Don't use it for anything else. reddit is perfect for awareness and brand campaigns when all you want to do is spread awareness and build a community inside reddit. But for anything else, its a massive waste of time. Reddit's userbase is similar to facebook's in that user's are not in a correct state of mind to effectively push a product.

My advice would be to start up a small test campaign, target some of the bitcoin related subreddits and have the ad clickthrough to the NXT subreddit. The only issue with this is the NXT subreddit has very little information and will fail in engaging the user, so before any money is pumped into this, it is important the NXT subreddit actually contains enough information for the consumer to keep them there, and to make them want to come back.

Honestly, i wouldn't push anymore than the above. from an advertisers prospective, reddits advertising is not suited for anything other than building communities inside of reddit. Anything else usually ends up as a leakage of funds that could be spent better elsewhere.

Anyways, i've got a lunch with condenast either friday or monday, ill have to check my diary, but yeh, i'll ask them what they think, chances are they will just agree with me but i will see, they might have some new innovative features that could help us target/track.

@mww: I encourage you to read the 25 pages of the marketing thread here: https://bitcointalk.org/index.php?topic=412243.0 . There is a proposal to divert 3,000,000 NXT currently worth $210,000 to marketing efforts in 2014, and that is on top of existing funds allocated for NXT marketing. PM Salsacz for those figures. The total available to support any NXT efforts you get involved in is probably over a quarter million dollars.

Oh, you might post a request over there or PM Salsacz or landomata to see the master consolidated NXT marketing plan. Most quarter-million dollar ad budgets are required to have a master consolidated marketing plan before spending a single dime of money, right? Isn't that how they do it in your top 4 marketing company?

I'll get reading in a bit and give my 2 cents.

We have full plans which usually split the brand's advertising up into different mediums. in this plan the budget is set and a general overview of how the campaign is going to be delivered, through what mediums, is presented. Then we have the individual media plans which focus on a particular medium, for example, the digital plans contain a list of sites such as yahoo, aol, facebook ect how much we will spend on each site, how much inventory we expect to get, the dates the activity is running, the metric we will be the gauging the effectiveness of the activity on and what metric the publisher will be basing there reportings on (eg CTR, CPE, CPS ect)

So yeah, very similar. FYI, i work in the UK so our regulations might be slightly different but we don't legally have to provide a full plan, or an individual one. But without these plans our clients would never know how there money was spent. also, it helps allot when keeping track of what activity you have paid for and giving a general overview of what is going to happen across different companies. So yeh, not a legal requirement overhere, but you'd be pretty crazy not to do one just to give everyone involved a fixed overview of what is taking place, especially when dealing with multiple publishers across multiple mediums.

Thanks,