Many will be happy to take part in this unusual airdrop and get tokens for free. However, my personal experience shows that it is not favorable.
Maybe because of the reward given, eventually we can only get little amount due to many participants. On the hand, this is still good because it's free and only simple task to do and we can able to participate.
No matter how unprofitable airdrops are, anyway, every newcomer wants to take part in this event and this is understandable, because everyone is happy to receive coins for free.