Sorry, but it really looks like a shill. The way you described the game, though, made me interested. I currently suffer with extremely low speed of the Internet, but I can still see some of their design. If the game is nice and animated, and you 'farm' bitcoins like vegetables or something, it sounds original and has potential to attract users. However, since the website is new, the team should really put effort into encouraging people to play here. To do that, they need to make a demo, a faucet, a welcoming bonus and other things of that sort. Starting a signature campaign on this forum might be a good idea as well. What more important is that they certainly have to work on their policies:
Payment fee (0.50$ + %10) will be deducted due to Bitcoin merchant services.
10% fee is way above average.
After 10 days of inactivity, your account will be temporarily suspended and permanently suspended after 60 days of inactivity. Once an account is temporarily suspended, all the balances will be reset.
Basically taking the user's money after only 10 days of inactivity is simply crazy and unfair.