Isn't 100% discount literally giving something free? 
If a price is $10 and I will offer it with 100% discount it means $10 - $10 = 0. Get your numbers right first!
he said it was 100% discount from ICO price. If a price is $10 and I will offer it with 100% discount it means $10 - $10 = 0. Get your numbers right first! either way it's imposible for someone to sell 100% below ICO price, even on private sale it didn't offer that much discount, so if it isn't 1 of the team then it just people trying to scam newbie using different contract address but using a same name of the token on EtherDelta.
it happen many times since people didn't check contract address and only seen the token name.