It can be good buying opportunity today reward will be distributed some people surely will sell. While others will wait for bigger exchanges. Etherdelat probably will be used for quickest means of trading. It didn't start yet and I will be waiting for someone to start. By the way very good decision to distribute reward as this will be helpful to stabilize the market when it goes live on exchanges.
My Only Concern is the ICO price of this token is $0.3692 but when I saw the Price in forkdelta the price is $0.0991 why would someone sell at these prices? here is the Link on fork Delta: (
https://forkdelta.app/#!/trade/0x01a9a2b8638451d447f0027179b19e8843963a88-ETH ) using the smart contract of URUN