Has anything been written anywhere about the reasons for this? I can't imagine it's a money making measure. I also can't imagine it's going to deter the people who aren't already deterred by it.
It's just that I last changed the price when the BTC/USD price was $12k, so it's drifted from the intended value. Evil fees will also be updated.
The price will be fixed in bitcoins so imagine what will happen when we enter a bull market again.
Then I'll (eventually) adjust it downward again. I like to keep the BTC-denominated price pretty stable and not change it every time the market freaks out in either direction, but it's supposed to have a vaguely consistent real value.