For me, I found the backlash hilarious. The memes, the fact that even ANTIFA told Gillette to fuck off and called them out for putting their name on a US football stadium that is the largest team sport of "toxic-masculinity" (which I like football, but still funny).

To seeing the extreme left defending it. I likened the ad to if DeBeers diamonds made a commercial about anti-racism. When the company makes it's money off exploiting poor Africans for the diamonds. It would be a good message, but it would be insulting my intelligence.