It's pretty hard to come up with that. If I would have known I would have started to create your project, because it's easy money. When something enters the trend, even a bad product can make money.
Actually, what was the situation in 2016, when, with a good pr-campaign of the entire cryptocurrency market, even bad projects could attract investors. Perhaps this is what influenced the current situation with the cryptocurrency market.
looks like investor affraid put their money into new projects.most of them was scamm and didnt give any profit.investing in coins at top 20 cmc could be good choice for them.