... i'm the lead digital analyst for one of the big 4 marketing communications companies.
Anyways, you guys are getting absolutely extorted. This CPM is off the roof; i've never actually seen a CPM this high when dealing with radio. I'll get in contact with my radio team tomorrow morning, but at the moment, unless i've missed some sort of targeting, i really cant see why you are paying so much.
- this.
and
.. we're focusing on stupid radio ads? who listens to RADIO?
I agree. The radio ad seems like a waste of money.