If exchange will become popular token burning every month or quarter will be giving good value for tokens. For example Eidoo burning tokens as well.
Binance burned a million of their tokens as well and if you do it regularly the value of the tokens will increase.
Some people say, that the tokens do not need to be burned. they want these tokens divided among the participants. but I think, the first option is better.
Thats not how you keep the price up as everyone will have more tokens to sell which will mean lower prices. Binance tactics might be good to follow bu first Jarvis have to work on popularity.