What do you look at?
in one word: innovation.
that is mostly because i am sick and tired of all the copy coins that don't introduce anything new and keep repeating the same ideas that were introduced years ago by their ancestors.
additionally that innovation has to be implemented well enough because sometimes people take a very interesting idea or innovation and ruin it by a terrible implementation.
What a project needs to have for you to invest on it?
that is a different question in my opinion.
i only look for shitcoins that are more pumpable. because i want profit when i invest and good altcoin projects don't give as much profit.