Good point. For most craft breweries setting up an ICO is prohibitively expensive. Also, our plan is too invest in partners and drive their beer sales by releasing BEER Coin as prizes on sales. Hence, they have the benefit of BEER without the cost of creating their own token.

Multiple breweries creating their own token is no different to multiple new app developers or exchanges creating own token but in the traditional world of brewing there is less drive to do so. Also, our partner cooperation program will include the best breweries and fuel rapid expansion.