Kuende is not using "game tasks" but gamified challenges that actively encourage people, in all stages of their Kuende experience, to engage in activities that lead to real-life interactions. Most challenges will involve a physical location and an action or actions to be taken at that location and every challenge is created in such a way that users receive instant gratification.

The demand for challenges has already been proven with the popularity of the Ice Bucket Challenge, Harlem Shake, Pokemon Go or the most recent one - Facebook's "10-year Challenge". People from across the world have participated in these Challenges and this proves our willingness to get out of our comfort zone, sometimes because it's fulfilling (Ice Bucket Challenge generated roughly $115 million in donations to the ALS Association in the summer of 2014), sometimes because of FOMO (Fear of missing out) and most times because we have an incentive.

Given the infinite possibilities of locations, hobbies, skills, and actions that can be taken in the real world, Kuende challenges have the potential to create limitless fun and engaging social interactions.