I agree calling the fork and replace it with the proper term of 'upgrade'. It's true to be an upgrade for eth's network and usually what crypto folk will think of with 'forking' is that it will create a new coin. But at this moment, it's more of an upgrade so I think it's plausible.
The term "fork" is most likely used to create more noise. And then all at the last moment to postpone (cancel). This is just my opinion, perhaps it is generally a test of the market, but the market almost did not respond.
I think they don't have intention to think about that, they just used a wrong term and people thought about it as something that will generate a new coin. And as for that, the scammers rode that hype and two of them were already busted. Yes, the market almost didn't respond about that and I think it's likely to see more of it in the future and it's good to see that they now consider using 'upgrade' instead of fork term.