The important thing is that the project developers correctly distribute all their finances, because a lot depends on future advertising, and the forum is the initial advertisement.
Im sure that Project IEX has professional marketers in it, and for sure there is a substantial budget for the promotion of its project. Because we all know that at present marketing is a higher priority than technical innovations that most projects offer.
Alas, this is the reality of today's crypto market!
Now marketing is in the first place, because thanks to this projects are moving on the market and much more people learn about it.