There are really a million way to make the token of this project purposeful, it could drive the whole iconomy behind it and considering the monetization possibilities are endless, could turn out well in the next years.
Yeah we already see in many games how non fungible tokens can be really useful, I don't see why it can't work on a platform like Cosmos. Anyway, we will see
They have all the predispositions for their token to gain value in their platform. People are crazy about in game content and will pay huge bucks for it especially since you will offer even more content where we could spent it.