They think they can predict the market all the time and then take up risky positions for small returns.
Platforms such as Bitmex made things far worse, because even the most insignificant price movements can be leveraged to book like 25-50% gains.
If people trade to book x percentage of profits per day, which they set for themselves as target, they'll force themselves to trade even when most experienced traders decide to take a day off. It's not for nothing that some traders have become addicted to trading, which people might consider funny, but it can be as bad as a gambling addiction.
Gone are the days where profits were easy to obtain by utilizing the $6000 support level. I tried it after it broke, but rekt myself and haven't done any trading since.