It's amazing how many people will say, "That's stupid" and "Will never happen to me."  Go read the scam accusations forum, it's littered with, "I was stupid..." and "This never happens to me..." 

Read the article again, clearly he is still a proponent of BTC, and seems to have gone out of his way to make sure the article wasn't a negative piece on BTC. He's also keenly aware of the mistake: “My mistake was paying money (in the form of the digital bitcoins) first, which exposed me to more risk,” he said.

Given the sensational nature of media, this could have been written with BTC in a much poorer light.