Only one VERY IMPORTANT thing: you have to declare the applied fees.

It's not important how much your pool is performing good, if you guarantee good payouts people will continue mining even @ 5% fees, but you have to tell us how much we're paying for the service.

We are selling all mined coins to exchange them to bitcoins, so what's the difference what coins we were mining? I don't want to disclose neither list of coins nor any other details on how the engine works. I hope most people won't mind as long as profits are good