I think they probably need to get a social media manager to really take over their social channels, the team seems to be mostly developers and not so much marketers, and if they want to really get adoption they are going to up their social and general marketing power a lot over the next year or 2
Yeah, I also noticed that most of their team members are into developers type but if I'm not mistaken they have some marketing team too. But it's also good to see that they are really active on developments.