It will be necessary to advertise the project well, a promising idea, everything should work out, only maybe it will take a little more time.
Of course, good marketing is the basis for the success of any project. No matter how outstanding the technology is, without marketing the project dies.
It all depends on how the marketers themselves distribute the money of their project to advertising, because it must be done wisely and correctly sent to people, targeting is an important thing in promoting any project, and setting it up requires experience and knowledge