Most people have two different fund allocations. The first and the main one is for long term investment purposes, the other smaller part is meant to be used for short term speculative purposes.

Bear markets aren't much different from bull markets with how there are enough platforms offering products allowing you to short and speculate about lower prices, but it's too much of an obstacle for some people I guess.

Platforms as BitMEX have continued to onboard new users while spot exchanges have seen a massive decline in traffic volume, which shows that people are waking up to not wait for the bear market to end, but play it instead.