Probably a scam, we'll see if ICOEthics confirms this at a later date.
As far as i can tell, either there are 1-2 guys working on this project at maximum (meaning all the pictures are fakes), or they're completely incompetent when it comes to everything they do and what they actually want to achieve/present.
If you take time to read carefully, their grammar/English skills are terrible. Coupled with that, descriptions for just about everything are nonsense. It's easy to get detoured by the graphics/artwork on many of these projects; if you strip all that off, you're left with nothing but a mere shit/scamcoin.
They need to support the team profiles with linkedin links or other references. Otherwise, we can consider most of their photos as fake or just grabbed from the net. Sometimes you can tell if the team is legit just by giving their profile links.