Well who can tell? At the moment coins like doge are doing great because it is a hype. And it works. Some coins with great name and good developers like digital coin and securecoin are stuggling. Why the ron paul coin (with all do respect) are worth much more then inovating coins with also low ammount of coins at the moment (Franko for example). At the end some coins with good name and devlopers and a little luck will make it. Besides coins that have different ideas. Bitcoin (first and THE idea), peercoin (backbone currency, proof of stake), anoncoin (focus on anonymous transactions) etc.

eToken has a good name. Everyone know what a token is. Sounds secure and is something they use to login to work. It may be something completely different that cryptocoins. But sometimes that does not matter. It is wat people already heard of. When normal (   less IT minded) people get more interest in cryptocoins. But that can take some more years.

We want to make something of it. And already put a lot of stuff in place.