In my opinion ICOs and bounty programs are failing now just because of market situation. And when the market will go up - everything will come back like it was at the start of 2018 or even 2017.
ico who failed might not get a chance this year. those who decide to quit the project, they are gone. now I think market conditions will help us to choose ico and a really good bounty campaign and be able to survive in poor market conditions.