Its a balance thing i think they are still working on, they are a developer focused group from what i've seen so lots of dev work and planning but not much on the advertising side which is both a good and a bad thing depending on how you look at it
Individuals do have their level of specialities. If they think they lack specialist in that area, they should look into rectifying that as soon as possible because social. Media activity is a strong point and medium of marketing for crypto projects and blockchain in general.
Having a strong social media presence can be very tasking, it takes a lot to achieve the needed results because having a substantial information to give the public can sometimes be lengthy due to the fact that due processes have to be carried out first, that was why is suggested something about dropping news relevant to the blockchain industry to keep the community going before something pops up