For me i should consider the popularity of the coin and the structure. How many years since it created. And the last one is the history of the value in our market.
oh good for you but for me i dont usually look on the popularity or on the history of the coins because i only invest on the newer ones and most especially on ico's that i find promising because i think they can give much return compared to standard cryptos . i dont really care if its a pump and dump scheme but atleast i can earn something big for a quicker time .
I think ICO investment is far more risky because it has the possibility of a scam. but you're right the benefits may be far greater for ico investments. because token prices can be very cheap compared to prices when listed in exchange. so look for a trusted and potential project. by look at several aspect like their ANN, Team, and etc
Investment carries a certain level of risks and losses, so it takes bravery, preparation, and thorough research inorder to be guided, to be aware and be educated about its nature. Some of the key points to consider would be the team working behind it, the community surrounding the project, it's reputation, and its legal aspects. After all, it's about knowing the necessary steps and be committed to learn for more creative ideas.